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Nike's new winter Olympics commercial features olympian athletes performing their trade, shown in a video technique of viral motion (hence the human chain), and the Hours' song 'Ali in the Jungle.' Including determined heavyweights Lance Armstrong, Maria Sharapova, Oscar Pistorius, Sergio Aguero, Deron Williams, Mike Spinner, Quinton "Rampage" Jackson and LaDainian Tomlinson, among others, it's no wonder they picked the Hours song, which is a tribute to The Rumble in the Jungle -- a historic boxing event featuring world Heavyweight champion George Foreman and former world champion and challenger Muhammad Ali on Oct. 30, 1974 in Kinshasa, Zaire (now formally known as Democratic Republic of the Congo).

With keyboard rhythmic back-beats, the song is included on the indie/rock band's 2007 debut album, 'Narcissus Road.' The single has also been featured on the EA sports game 'FIFA 08,' representing UK.

Nike, again, is able to adapt their "just do it" slogan in a indie/rock-fused commercial featuring athletes that will not accept defeat. Check out the commercial below.





Source:http://www.aolradioblog.com/2010/02/12/nike-winter-olympics-commercial-song/

Tags: new nike commercial song, nike commercials, nike commercial, everybody gets knocked down, new nike commercial, Nike Commercial Songs, Human Chain, Nike Presents Human Chain Song, Song of Nike, Watch New Nike Commercial Song, Olympics Commercial Songs, Nike Winter Olympics Commercial Song
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